For US companies expanding in Europe

I help US companies grow their digital marketing across Europe.

The right markets, a clear plan, and the right people to run it. No budget burned on guesswork.

Natasha Yemelyanova
15+ years of digital marketing in Europe

Sound familiar?

You're already selling in Europe, but the plan for growing there is still a work in progress.

Which markets first?

Germany, the UK, France, the Netherlands... everyone has an opinion. Invest in the wrong countries, and it can take months to find out.

What carries over from the US?

Some of what works in the US will work in Europe. Some of it will need a rethink. For now, it's hard to tell which is which.

Who should run it?

An agency, freelancers, or a European hire. Each one is a big commitment. The wrong choice is expensive and slow to undo.

Your US team is focused on winning at home.

That's exactly where their attention should be. Adding Europe on the side pulls them in two directions. Europe needs its own plan and its own people.

This is the gap I fill. I work between your US team and the people who'll run your digital marketing in Europe, so the plan makes sense on both sides of the Atlantic.

About me

Hi, I'm Natasha.

I'm an American digital marketing leader who has spent 15+ years growing brands across Europe. These include Philips, Staples Europe, Just Eat Takeaway.com and Semrush. My background is in paid advertising, SEO, and website optimization. I make them work as one, not in silos.

Now I work with US companies that are ready to grow their digital marketing in Europe. I bring together your US team and the people who'll run it on the ground. That could be an agency, freelancers, or your own local team.

I focus on strategy and planning, not running your ad accounts. So my advice is never about selling you more execution. I work best with teams who like to test, learn, and scale what drives revenue.

I hold a master's in psychology, which is where my curiosity about how people make decisions began. It's why I'm still fascinated by what makes people buy, and why that changes across borders.

Connect with me on LinkedIn →

My track record in numbers

15+ yearsacross European markets
€40M+digital marketing budget per year
0 → 20+people in a team I built from scratch
Up to 6xyear-over-year revenue growth

Where I've led digital marketing

Philips
Staples Europe
Just Eat Takeaway.com
Semrush

How I can help

Start with a plan. Add support when you need it.

Every package is a fixed fee for a fixed period, so you know the full cost before we start.

Europe Blueprint

See exactly where and how to grow in Europe before you spend another euro.

4 weeks · Fixed fee, quoted after a 30-minute call

Find out which 2–3 European markets to focus on first, based on your own data
Decide what to keep, change, or drop from your US digital marketing for each market
Receive a 90-day plan with channels and budget per market, ready for your team to act on straight away
Get a clear brief for whoever runs it next: your agency, freelancers, or your first European hire

Best for: teams already selling in Europe who want a clear plan before committing more budget or headcount.

Europe Launch

Your plan in action, with trusted local partners and senior oversight.

6 months · Fixed project fee, scoped to your markets

Vetted European agencies or freelancers in place, briefed on your plan from day one
Their work steered against the plan throughout, so the budget goes where it should
Clear targets for each market, built on the numbers your business already runs on, agreed with your US team up front
Monthly reporting for your US team, with deeper reviews at months 3 and 6 on what to scale or stop

Best for: teams working with agencies or freelancers but nobody senior in Europe to steer them.

Europe Team Build

Your own European digital marketing team, hired right the first time and ready to run without me.

6 months · Fixed project fee, scoped to the team you need

Everything in Europe Launch
A European digital marketing team designed around your plan: which roles to fill, where they're based, and what stays with partners
Every candidate chosen with me alongside you through the process
Your new European team onboarded with a clear 90-day plan and a clean handover by the end of month 6

Best for: companies ready for a dedicated European team that want to build it without costly mistakes.

Don't see exactly what you need? We'll shape it together on the call.

Book a free 30-minute call

How it works

What happens after you book

Book a free 30-minute call.

We talk about your goals in Europe and whether we're a good fit.
Get your fixed-fee proposal.

A clear scope and one price, so you know exactly what you're getting before you commit.
Get your Europe Blueprint.

In 4 weeks, you'll have your markets, a 90-day plan, and a brief for whoever runs it next.
Put it into action.

Your team or agency takes it from there, or I stay on through Europe Launch or Team Build.

Natasha standing by a tree-lined canal in Amsterdam

Kind words

What people I've worked with say

"I worked with Natasha during our time at Just Eat Takeaway.com, and she was great at keeping things organized, especially when it came to managing complex projects. She always made sure deadlines were hit, resources were in place, and kept communication clear with everyone involved. Natasha was really dedicated to making sure the team stayed on track and reached our goals."

Sofia, Senior Activations Manager

"I reported to Natasha while working on a freelance contract for a digital agency. She played a leading role creating and implementing the Ecom strategy across the Philips Google Search portfolio. She has deep knowledge of all things digital and has a knack for getting big things done with minimal resources."

Bernard, Technical Marketing Specialist

"Natasha is a dedicated professional with a deep understanding of digital environment. She works very closely with team members and has great communication skills. In her job, she is data oriented and as my manager she was always assertive and willing to listen."

Idoia, Email Marketing & CRM Consultant

FAQ

Questions people ask before we talk

We already have an agency (or our US team handles it). Why would we need you?

Your US team knows your brand and what works at home. What they usually don't have is the time or local experience to work out each European market: which countries to start with, and how languages, buying habits, payment methods, and privacy rules change the plan. Agencies are great at running campaigns once that's clear. I work on the part before that, side by side with your US team, so you end up with a plan they own and your agency can run.

Can't we just figure this out ourselves, or with AI?

You can get a lot of answers from AI. What it can't do is make strategic decisions based on your own data. I look at what's already working in your US digital marketing. Then I check what your European traffic, sales, and channels show, country by country. I use AI tools in that work too. What you're paying for is the judgment that comes from real-life experience.

Shouldn't we just hire a Head of Marketing Europe?

Maybe, and if that's the better move for you, I'll tell you. A first European digital marketing hire who starts with no plan, no partners, and no budget usually struggles. The Blueprint gives that person a plan, clear priorities, and a budget from the start. That way, they can make an impact faster.

Four weeks seems short. Will anything actually change in a company our size?

The Blueprint is 4 weeks because it's the plan, not the rollout. If you want help putting it into action, Europe Launch runs 6 months. That's enough time to see real results and adjust course.

Are you tied to an agency? Will you end up running our accounts?

No. I'm an independent advisor, and I don't partner with any specific agency. I help you choose and brief an agency or freelancers, but you contract them directly. I'm not paid on your media spend. My job is to build the plan and keep the work on track.

Do you only work with US companies?

Much of my experience is helping US companies build their digital marketing in Europe, so that's where I add the most. I've also led global digital marketing for European companies selling across Europe and beyond. If you're planning to grow in Europe, let's talk about what that could look like for you.

Let's figure out your next step in Europe.

Tell me where your plans for Europe stand and what you'd like to solve. If I'm not the best person for it, I'll say so.